Startbutton
Nigeria
Startbutton is a Nigeria-founded merchant-of-record and market-expansion platform that helps businesses sell across Africa without setting up local entities. Its product combines local payment collection, FX/remittance, tax and compliance handling, and adjacent tools such as recurring payments, subscriptions, invoices and payment links. Startbutton currently supports 200+ customers across 10+ African countries, while processing about $7M monthly.
Status: Pre Seed
Sunlit Investment: Angel Round
Key Co-Investors: Equitable Ventures, Visa, Ingressive Capital, Musha Ventures, Hoaq Investment Club
2026 Outlook:
Startbutton focus in 2026 is evolving its platform from a merchant-of-record product into a broader pan-African expansion stack. The clearest levers are wider country coverage, more enterprise-grade payment capabilities such as S2S cards, stronger treasury/FX infrastructure, and gradual reduction of partner dependence through deeper licensing or direct control of rails.
Startbutton focus in 2026 is evolving its platform from a merchant-of-record product into a broader pan-African expansion stack. The clearest levers are wider country coverage, more enterprise-grade payment capabilities such as S2S cards, stronger treasury/FX infrastructure, and gradual reduction of partner dependence through deeper licensing or direct control of rails.